Sunday, April 15, 2007

Webxperience Turns 2 Save 50%


Cristian Mezei and his crew at the Webxperience Directory are celebrating their two year anniversary by offering half price submissions between now and April 17. (see here for full details).
Here's the offer:

We appreciate your contribution up until now and we wanted you to know that Webxperience! celebrates it’s 2 year anniversary today, so for the next 3 days (until Tuesday night, GMT+2), submissions are 50% off.
At $15 a pop they're not expensive to start with but hey, every little bit counts so go submit a site and save some dough. But wait - there's more!

Christian is also offering a bonus prize to anyone who writes about the anniversay:
Bloggers who will write about our anniversary will get 2 free listings (one express one Premium) in Webxperience!.
Awww... that's really nice and I appreciate it but - I'd like to donate my submission to the Ronald McDonald House Charities as a show of support for the party that went on Monday night during SESNY last week. I had wanted to attend but ended up elsewhere so....Christian, please add this very deserving charity instead. Here's the details:

www.rmhc.org. Ronald McDonald House Charities.

Ronald McDonald House Charities, a non-profit 501 (c) (3) corporation, creates, finds and supports programs that directly improve the health and well being of children. Its programs are grassroots-driven to enable the Charity to offer help where children need it most - right in their own communities. RMHC makes an immediate, positive impact on children's lives through its global network of local Chapters in 50 countries and regions and its three core programs: the Ronald McDonald House®, Ronald McDonald Family Room and Ronald McDonald Care Mobile. RMHC and its global network of local Chapters have awarded more than $440 million in grants and program services to children's programs around the world.

Thanks Christian and Happy Anniversary :)

Monday, April 09, 2007

SES New York

I flew into NYC yesterday to take part in the pre-conference training programs SES offers, I started in the morning and presented the traditional linking while Jennifer hosted the viral/link bait program in the afternoon. We had a great time and met some really nice people in our sessions who had flown in from all over the world to attend SES.

I don't usually make it into the conference a day early or on the first day for that matter so coming in and watching the craziness that comes with setting up a show for thousands was a treat and a flashback to my previous life. There are huge crews of people working assembly-line-fashion stuffing thousands of conference bags, booths being assembled to handle registration, speaker and press rooms being wired and so on. It's quite the process and I commend the SES/SEW staffs for making all run so smoothly.

Ran into Todd and chatted for awhile, it's always nice to catch up with people you don't see often. As we stood there, Todd introduced me to Cameron and Neil. Neil good naturedly took a lot of ribbing from me about some recent "in your mouth" photos I had seen of him in a bar and then proceeded to mention there was a video out there as well. Paris Hilton - move over, Neil Patel is the new online wench to watch.

LOL.... with all the snarkiness that goes on around SEOLand it's nice to know there are still people who laugh at themselves.

Tomarrow I'm going to try my hand at blogging a couple of sessions for SEORoundtable. I've never done this before so it should be interesting. I have Danny's intro to search marketing spiel as well as the keyword session with Chris and Dan. Not sure it was the best move to pick Danny's session given his propensity to talk at 95 mph but I thought what the heck, if I can blog his session I can do anyone's.

I'm going to take part in the Linking Basic's session on Wednesday morning and then head home to spend time with my children who are out on Easter break all week. Hopefully they won't have to go through chocolate detox when I get back, I left them with their father and piles of Easter candy so no telling.

If you're coming to SES I look forward to seeing you and if you're at home enjoying Easter break I hope you have a great week.

Friday, April 06, 2007

Happy Weekend.


Happy Easter


and


Passover Blessings

to my family and friends celebrating both.


Wednesday, April 04, 2007

Danny Does NPR and Interview Opportunities


Frequently when we talk about links you hear the comment - "get to know the journalists in your area so they'll write about your site" (or some variation of that line) but we don't always hear how or where to find them.

Earlier today I was looking at the NPR site after Justilien pinged this a.m. and mentioned he heard Danny on NPR's Marketplace last night. Always eager to listen to what Mr. Sullivan has to say (nose tan deepening), I popped over to NPR to find the interview.

http://marketplace.publicradio.org/shows/2007/04/03/PM200704033.html

While I was hunting for it, this call to action for experts/information on a handful of topics caught my eye and attention. These kinds of story requests are golden as they are an open invitation and a way to make contact with the media in your niche.

Here's what it said:


HELP US TELL THE STORY

We want your insights to help us in our reporting in these areas. Share what you know:

Is the subprime crisis affecting you, your work or where you live?
Help public radio cover Hispanic communities
Have you started a business?
What does sustainability mean to you?


Someday, when I get a big girl blog (cough) I'll be able to cut and copy examples of the actual ad in it's original format but for now, there it is.

So......in the future, when you're out there building links and doing this kind of work: (which is fine by the way, it works)


Keyword + add a site

Keyword + submit a site

add the phrase "help us tell the story" (and it's variations) + keyword and see what pops up! Then get to work sending in your articles and research papers and become the credible source journalists turn to in your industry - like Danny is with NPR! :)

Tuesday, April 03, 2007

Get A Free Link By Doing Someone Else's Work


The nice people at the Business Seek Directory have come up with a smart way to police their directory and spread a little linkcheer at the same time.


Find a dead link on BusinessSeek.biz in your own category or any other category or article and we will provide you with a Sponsored Listing for a six month period free of charge.

Not a bad deal for a couple minutes work, I'll take the bait.

Thanks BusinessSeek and hat tip eKstreme

Monday, April 02, 2007

.EDU Links and the Maytag Repairman.


I live about 25 minutes outside of Richmond and travel up there a good bit to shop and work. When I read today that Richmond native Clay Jackson had been picked to be Maytag's company spokesperson (translation - the new MayTag Repairman) - I thought YEAH! Local man makes good. Cool.

I poked around the website MayTag used to launch and chronicle the search and hiring of their new repairman and was struck by its overall marketing and link potential. It was that employment blog that led me to think about jobs and job training which led to thinking about schools which of course made me think about edu links.

Whether you're a virtual or bricks & mortar company, offering information on your website about the job training programs you offer can attract people and links. Include detailed information on the training classes you're offering, job training requirements and any Federal and State regulations there might be to cover all the bases on your particular industry. Training is a hot topic and often cited as a resource when journalists are covering stories on the employment outlook in your niche. Make your site the resource they turn to when they're looking for factual and trend information.

Job training programs and their outlines are also eagerly sought after by high schools, community colleges, vocational schools, universities and teachers in general.

You'll need to be pro-active in contacting these opportunities as they typically don't have the time or resources to seek you out. Follow an online introduction with an offline brochure for added credibility and include references to any local students currently employed by your firm.

Once you think about how you can use your job training programs to secure quality links, it's easy to expand and develop programs for job fairs and your basic job opportunities as well. Job fair information is always welcome at places like your state and local employment commissions, Veteran Affairs offices, Chamber of Commerce and industry associations. While you may not always net a clean link from these government entities (although sometimes you will!), you'll definitely get a lot of eyeballs.

Sunday, April 01, 2007

Web 2.0 True Grit.

Ever wondered how much some of these new Web2.0 type sites are worth and if there's any perceived value behind them? Apparantely eSnips CEO Yael Elish has.

Editor-at-Large
Erick Schonfeld of Business 2.0 posted a slide Ms. Elish made showing the approximate value for may high-profile Web 2.0 sites by correlating publicly available Alexa Web traffic numbers with the value of known deals like YouTube's.

















Yes, this is less than scientific given the use of Alexa info but it's interesting anyway. I'd be curious to see where all these sites stand in six months and again in a year. If you had told me last year Orkut would still be around and valued at a billion dollars I would have said you're nuts my friend!

Friday, March 30, 2007

Finally! Common Tote Sense


A couple of days ago I was in the office rummaging through four large storage containers looking for the spare laptop battery. I had to dig under mountains of conference totes, books, pads of paper, pink brains, and other assorted junk but finally in the 3rd box I found the battery.

But not before I had gotten majorly irritated and thrown the 36 conference totes I'd collected from the last several years of SES conferences as well as a handful of other seminars - on the floor. They were everywhere. My kids use them occasionally to carry toys around and I've used to carry books to the library but I bet even then I've only used 2 or 3.

So when I read Max Kalehoff's column this morning, I said YEAH BABY and headed out to buy a lottery ticket. The coindence between my fit and his column was just too great so I decided to see if my luck would hold! Enjoy!


21 Practical Applications For Your Extra Conference TotesBy Max Kalehoff

How many marketing-conference tote bags do you have piling up in your office? Be honest, you know what I'm talking about! They're usually made of canvas, and are messenger, mailman or backpack style. They are typically black with a conference logo on the front and logos of sponsors scattered around.

They're most often handed out when you arrive at marketing-conference registration booths, filled with keynote authors' books, conference brochures, and sponsor schwag. Sometimes they are cool and stylish, though most are dorky.

Unless you're at a Coach event, all are cheaply made. If you still don't know what I'm talking about, just
click here for a few hundred thousand examples.

Now let me be clear: I'm not picking on any conference organizer. I'm grateful for those handy bags, really! For all I know, those totes play some terribly important role. Perhaps they legitimize the very events they accompany. In my early professional years, I really dug those bags. I felt they were highly desirable handouts.

But for me, times have changed. Conference totes have lost their appeal. They've reached saturation, and this is underscored by the fact I've received at least 21 of them since the beginning of 2006. I even came home with two this week! In fact, I already had a stack of five or six in my office, and another stack at home. They've become as ubiquitous as the plastic grocery bags that accumulate in my kitchen closet.

Conference totes have become so terribly abundant that one could argue they're now an environmental hazard. In an age where
sustainability is becoming a key dimension of social and corporate responsibility, we simply can't continue along this path!

Until our marketing and events industries kick the habit, I'd like to offer 21 ways to make good use out of the propagation of conference totes:

1. Use one as a briefcase in case you lose yours.

2. Give them to colleagues as incentives for company brainstorms or project
contributions.

3. Store them under your desk for when you have to haul junk home from the office.

4. Give them to your young kids, who still think totes are cool; a great souvenir from your business trip.

5. If you have very young children, store diapers in them while traveling -- clean or dirty, there'll always be more.

6. Use them instead of disposable plastic bags at the grocery store.

7. Use one as a carry-on for small pets while flying on airplanes (it works for my sister's miniature Yorkshire terrier).

8. Store your lingerie or jewelry in them. (sidebar Debra -- I don't think so)

9. Turn one into a first-aid kit.

10. Turn one into a toolbox; some have great utility pockets which are excellent for holding screwdrivers and the like.

11. Create planters out of them, and hang them; just remember to drill holes in the bottom if the bags are watertight.

12. Use them as picnic baskets.

13. Use them as Easter baskets.

14. Give one to your wife to transport her breast pump between work and home (I did).

15. Use one to store onions and garlic in your pantry.

16. Use them to transport wet bathing suits on your way home from the beach or pool.

17. Use one as a waste bag in your car.

18. Scissor out the side panels of one and use it as a firewood tote (
like this one).

19. Recycle the canvas to make patches for your kids' ripped jeans, especially the knees.

20. Double-up two tote bags and use them as a beer cooler in the summertime.

21. Cut out squares and sew a quilt. (sidebar Debra - huh?)

These are just 21 applications I've found useful. How about you?

Max Kalehoff is vice president of marketing for Nielsen BuzzMetrics, a global measurement service for consumer-generated media
http://publications.mediapost.com/?fuseaction=Articles.showArticle&art_aid=57984


Thursday, March 29, 2007

Getting Clean Links From NoFollow Lemons


I was just as dismayed as the next link builder when places like the Wikipedia, del.icio.us and YouTube decided to turn all their outbound links pink by adding nofollows. I had spent a good deal of time getting some of them placed and thought – oh well, there goes the neighborhood.

But! After thinking about it a bit I decided if I couldn’t get the juice from the link I’d focus on getting the link to the juice.

As a link builder it’s my job to find the best sites to secure links from. I’m after topically relevant, reputation heavy, growth oriented sites that host my demographic. Basically – popular sites in a given niche. If I find those top sites are using nofollow I'll still utter a curse word or two but it won't stop me from going after the link.


Why? There’s a very high probability the demographic frequenting the site will click through to mine because they trust the host site and assume any link they offer has to be relevant. It also doesn't hurt that I'll use the most alluring anchor text I can think of to further entice people to click. Once they land on your site it's up to you to do everything in your power to capture their information and attention.

With emphasis on their information. If you’re establishing new links, point them to pages with special offers and free giveaways that require registration to download. Give away whitepapers, discount coupons, survey results, newsletter memberships… anything with a perceived value that allows you to capture an email address.

This also works for established links now color coded pink. Change the content on the destination page and include the special offers. Once you have the email address, develop a link incentive and send it back to those people who downloaded your info. They took the first step in showing you they liked what they saw and wanted more info so follow-up with another offer and request to link. People link with sites they like or make them look good so take time to develop an incentive that’s mutually beneficial.

Just because someone found your site through a nofollow link doesn't mean they won't link to you using a clean one. You just need to find out who they are and then do the follow-up.

Wednesday, March 21, 2007

Interesting Links.



Some interesting link related tidbits from around Internet Land...






Have a beef with your beer boss?

Use YouTube to get the word out. Personally I think it should be against the law to give a webcam to whiney people. http://www.churchofthecustomer.com/blog/2007/03/miller_brewing_.html
(Sidenote) If they were Anheuser-Busch employees that video would have a link at the end pointing people to a well crafted landing page asking for donations toward their retirement fund. ;)-

--------------------------------------------

A post on the HR Forum asks - Are there any specific tips on getting edu sites to link to my site?

My buddy Randy Cullom responds: How to get .edu links? Have a site with subject matter that appeals to the education market. Without this connection as a reason for them to link to your site you're basically SOL. As to whether .edu's carry any special weight, we've discussed 'em around here a few times before. The short answer is: No they don't carry any magic link juice. Their magic, if you want to call it that, is they're usually very large, very diverse, usually decent quality sites that attract a lot of links from other diverse, quality sites. In other words, it's not the .edu TLD that carries any extra weight. It's the fact that they're high quality sites, just like you can find in .com's, .net's and every other TLD.
----------------------------------------------

Google's released a new patent application..

Here's some interesting info on how they may determine the quality score of a blog. Bill Slawski has done his usual great job picking apart the patent application and highlighted some of the more interesting parts, here's a few:

Number of times search terms appear in a blog post.

Places where search terms appear within the document (such as title or the text within the body of the post),

Characteristics of search terms appearing on thepages (such as font, size, color, etc.),

Search terms may be weighted differently from other search term when multiple search terms are present.

Proximity of search terms when multiple search terms are present may influence the IR score, and;

Other techniques for determining the IR score for a document can also be used.

Reading through the criteria I was struck by how similar sounding some is to a previous patent app that made the rounds a while back.

http://www.seobythesea.com/?p=541

-----------------------------------------------

Calling all Nine Inch Nail Lovers...

Talk about thinking outside the box to promote your product! Not sure I want to use anything I found hidden in a restroom but hey - the rest is pretty damn interesting.

http://en.wikipedia.org/wiki/Year_Zero_(album)

-----------------------------------------------

A number of new direstories have been added to ISEdb.com. Might find one to add your site to.

http://www.isedb.com/html/Web_Directories/Specialty_Directories/

------------------------------------------------

The art of *nicheyness*.

http://www.dogster.com/ http://nurselinkup.com/ http://www.momcafe.com and http://www.eons.com
It's no surprise these niche sites are popping up given the success of "general" networking sites like MySpace and Facebook. Since they're still new and relatively small, it would be a good time to build a profile and get involved as well as buy ad space.


Although MomCafe isn't just for breakfast anymore..... "The site has around 100,000 registered users and is expected to do 20 million page views in March, up from 1.8 million in December 2006."

Power to the soccer moms!

Friday, March 16, 2007

Wikipedia Died And Rose Again

If it's on Wikipedia it has to be true - right? Thankfully for Sinbad that's not the case.

MIAMI - Actor-comedian Sinbad had the last laugh after his Wikipedia entry announced he was dead, the performer said Thursday. Rumors began circulating Saturday regarding the posting, said Sinbad, who first got a telephone call from his daughter. Read rest.....

To make matters worse, they haven't issued an apology to the man or added a new category on verifiable resurrections which would be rather apropos so close to Easter don't you think?


It makes you wonder which professor posted this one......








Update: Simon pinged and told me it's Sinbad's career that had died, not the man himself. Good to know.