I read a Sphinn today titled "Seth Godin Wants to Cheat Advertisers With Fake Clicks" and thought - yikes! Suggesting people click on adsense as a reward is stupid for lots of reasons but especially stupid on a link building level.
Monday, August 25, 2008
Using Tip Jars For Links
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Labels: blog links, Debra Mastaler, link bait, link building
Monday, January 07, 2008
Ok, It's Settled. Link Bait Is A Science. Or Not.
Would that article have gotten as much play had it NOT used the word "Google" in it's title?
Also, last month (Dec '07) this article surfaced in NewScientist magazine
It's a recap of a report published by researchers from the University of California/Berkeley on how Google's PageRank algorithm can be used to help study the human brain information retrieval process. (Bill Slawski found the paper for me, thanks!)
The paper was presented at a technology conference (again - interesting) and then picked up by NewScientist magazine. Seems there really is more to PageRank than being fodder for SEO ire.
Now please don't go getting all huffy and accuse me of being a medical killjoy or wanting to hoard PageRank for the SEO community - it just ain't so. I'm all for the spread of green love in the world.
But still... (seriously now) the whole thing seems a little creepy and not because they're talking about staph. Bill pointed out scientists/researchers tend to use popular terms and examples (like the word "google") to reinforce concepts and I get that but - does the scientific community really need to use the word Google in the title of their research papers to get attention?
Cynical me says "seems so". Again - it IS an 11 year old algorithm... and Google is trading at what - a bazillion dollars a share? Are these people really using the best mathematical equations to find medical answers to benefit mankind or one that grabs attention and maybe research dollars?
One thing's for sure - it appears our friends in the medical/scientific community have learned the fine art of link bait. Which means it's really a science - right? Link bait for science. Has a nice ring to it.
If this spread of research love continues I wouldn't be surprised to see PageRank as Time Magazine's Person of the Year.... ;) Hey- add that to the prediction list!
ADDED:
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Wednesday, March 21, 2007
Interesting Links.

Some interesting link related tidbits from around Internet Land...
Have a beef with your beer boss?
Use YouTube to get the word out. Personally I think it should be against the law to give a webcam to whiney people. http://www.churchofthecustomer.com/blog/2007/03/miller_brewing_.html
(Sidenote) If they were Anheuser-Busch employees that video would have a link at the end pointing people to a well crafted landing page asking for donations toward their retirement fund. ;)-
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A post on the HR Forum asks - Are there any specific tips on getting edu sites to link to my site?
My buddy Randy Cullom responds: How to get .edu links? Have a site with subject matter that appeals to the education market. Without this connection as a reason for them to link to your site you're basically SOL. As to whether .edu's carry any special weight, we've discussed 'em around here a few times before. The short answer is: No they don't carry any magic link juice. Their magic, if you want to call it that, is they're usually very large, very diverse, usually decent quality sites that attract a lot of links from other diverse, quality sites. In other words, it's not the .edu TLD that carries any extra weight. It's the fact that they're high quality sites, just like you can find in .com's, .net's and every other TLD.
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Google's released a new patent application..
Here's some interesting info on how they may determine the quality score of a blog. Bill Slawski has done his usual great job picking apart the patent application and highlighted some of the more interesting parts, here's a few:
Number of times search terms appear in a blog post.
Places where search terms appear within the document (such as title or the text within the body of the post),
Characteristics of search terms appearing on thepages (such as font, size, color, etc.),
Search terms may be weighted differently from other search term when multiple search terms are present.
Proximity of search terms when multiple search terms are present may influence the IR score, and;
Other techniques for determining the IR score for a document can also be used.
Reading through the criteria I was struck by how similar sounding some is to a previous patent app that made the rounds a while back.
http://www.seobythesea.com/?p=541
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Calling all Nine Inch Nail Lovers...
Talk about thinking outside the box to promote your product! Not sure I want to use anything I found hidden in a restroom but hey - the rest is pretty damn interesting.
http://en.wikipedia.org/wiki/Year_Zero_(album)
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A number of new direstories have been added to ISEdb.com. Might find one to add your site to.
http://www.isedb.com/html/Web_Directories/Specialty_Directories/
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The art of *nicheyness*.
http://www.dogster.com/ http://nurselinkup.com/ http://www.momcafe.com and http://www.eons.com
It's no surprise these niche sites are popping up given the success of "general" networking sites like MySpace and Facebook. Since they're still new and relatively small, it would be a good time to build a profile and get involved as well as buy ad space.
Although MomCafe isn't just for breakfast anymore..... "The site has around 100,000 registered users and is expected to do 20 million page views in March, up from 1.8 million in December 2006."
Power to the soccer moms!
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Labels: building links, Debra Mastaler, directory linking, link bait, link building campaigns, link building tips, social media
Monday, January 15, 2007
The Viral Market
With the search engines publically endorsing "link baiting" and viral marketing programs as "ok" ways to accumulate links, the interest in these two old-techniques-with-new-name programs has been great.
Check out this video The Viral Learning Center recently put together to get an idea on how you can take advantage of this renamed sales tactic and link your way to new heights!
http://www.ziddio.com/oneVideo.zd?dispatch=fetch&artifactId=301
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Labels: Debra Mastaler, link bait, link baiting, link building, linking tactics, viral marketing
Thursday, December 14, 2006
Princess Neil
In a bar he stood one night,
Holding a scepter instead of Bud Light.
Grinning foolishly and looking so merry,
Hoping to attract some cute little Sherry.
When that didn’t work he went with plan B,
And begged for link-love under coconut trees.
“I need to get high on green fairy dust
Make Neil Patel = princess rank first or I'll bust”.
The reason is weird but we can’t say no...
And hope this blog post will at least show,
That to dress like you did and get no hot mate
The least we can do is support your link bait.
Slashdot / Del.icio.us / Digg
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