Showing posts with label Link Week. Show all posts
Showing posts with label Link Week. Show all posts

Monday, February 26, 2007

No Spitting No Scratching


I'm relief pitching for Eric once a month as he takes a much needed break from writing The Link Week column on Search Engine Land and today was my first time up. My topic was more of a safe bunt than strong hit but hey, you gotta start somewhere right?

Anyone who blogs on a regular basis knows how hard it is to come up with fresh ideas and captivating posts that haven't been written to death. I think it's even harder with link building since so many people talk and speculate about it ad nauseum. I don't like reguritation posts and "me too" comments so I try to pop on here when I feel like I have something to contribute other than white noise.

Which apparantely isn't often as I'm also of the opinion that while there are foundational and some advanced tactics, there really aren't a ton of linking techniques outside of what you hear about. The "advanced" stuff usually involves more redirects, clever 3-ways and content scraping/generators. What you give up in 'white hat tedium' you make up for in burn and churn redesign so in the end, it's a wash.