Wednesday, October 03, 2007

Sometimes It's Just A Damn Link!

In regards to directory submissions as a link building tactic:

Sometimes it's not about quality.

Or relevance.

Or community, networking, neighborhoods, complementary sites or rocket science.

Sometimes it's just about getting backlinks from sites already in the search indexes so you can get started.

Granted, some of them have taken a beating lately but there's a good majority of general and niche directories that haven't. And if by chance one of the directories falls from grace after you've added your site to it, that's ok too.

You'll be long gone doing other things to get the link ball rolling. (right?)

So please. Let's call a spade a spade. Using the directories to build inbound links won't up your relevance/quality/credibility factor much, but it will add to your link count.

And that's important too.

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