Thursday, January 03, 2008

Will The Real Search Engine Blog Please Stand Up?

Earlier today I read the The 2007 Paid Links War, In Review post on Search Engine Land and clicked through to the links within the article. After reading, clicking, and reading some more, I realized I had spent a solid 20 minutes on the post and had visited 12 different sites. Wow.

I came away with two things as a result:

1. I appreciate the time and effort it took Vanessa Fox to write the article, it's a huge amount of work and I think sites like SEL, Search Engine Guide, SER and SEJ provide a tremendous information service to the SEO community and/or anyone wanting to learn about the world of search marketing. And...

2. I have to wonder how does a small business person - or anyone outside of the SEO circle find the nuggets of information being shared by search engine representatives on individual, private commercial blogs?

Why isn't information like this (see below) being added to the official search engine blogs? How would anyone in the small business community know to look on this blog, scroll through the mounds of comments to find a significant statement like this one made by Google Engineer Matt Cutts on paid links:

I think quoting me as saying "ALL links inside of any sponsored post should carry the no-follow tag period, regardless of whether they are required, not required or even link to the advertiser paying for the post" is different than our conversation. I believe that I said that adding nofollow to all links in paid posts would certainly be safe.
Bold mine. I wonder why this wasn't blogged about on an official search engine vehicle with links to the originating story/comments? The host blog would still get some attention, the search engine would make their point clear and official and the rest of us only have to visit one place. Win, win win.

Come on guys, you want us to follow your webmaster rules then make it official by posting them in one place, on your company blogs. Let's get rid of the FUD, the crude, and the mud associated with near-miss comments by people trying to share.

I'm not suggesting the information you're dropping around isn't helpful - it is - but it's damn hard to follow when it's left all over the blogesphere.

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