Chris Anderson, editor of Wired Magazine and author of The Long Tail had an interesting post the other day, seems he's fed up with being spammed by public relations people who aren't taking the time to find the right staff people on Wired to send their releases to. He's been bombarded and has drawn the line in the sand:
So fair warning: I only want two kinds of email: those from people I know, and those from people who have taken the time to find out what I'm interested in and composed a note meant to appeal to that (I love those emails; indeed, that's why my email address is public). Everything else gets banned on first abuse. The following is just the last month's list of people and companies who have been added to my Outlook blocked list.
He then goes on and lists the email addresses of people currently banned from his Outlook. It's a very very very long list which is both scary and interesting (IMO) if you take a look at some of the companies listed. Companies that ought to know better and are probably charging an arm and a leg for their services.
If you have a story you're pitching or a release you'd like reviewed, it's best to pick up the phone, call the media source and get a name. Most of these places are willing to tell you so be prepared to quickly but succiently outline your topic so they send you to the right person. No long spiels no pitches. Just the facts ma'am.