Friday, April 07, 2006

Elephant Links

Remember this from your Marketing 101 class?

If the circus is coming to town and you paint a sign saying ‘Circus Coming
to the Fairground Saturday’, that’s advertising.

If you put the sign on the back of an elephant and walk him into town, that’s promotion.

If the elephant walks through the mayor’s flowerbed, that’s publicity.

If you can get the mayor to laugh about it, that’s public relations.

And if you planned the elephant walk, that’s marketing.

Let’s change it up a bit for Link Marketing 101:
If you pay for a link on a high profile site, that’s advertising.

If that high profile link contains an exclusive special offer, that’s promotion.

If the exclusive link promotion is virally passed, that’s publicity.

If the viral promotion is blogged by many, that’s public relations.

And when your site suddenly becomes a three-ring traffic circus... that’s marketing.

No comments: