Being Link Fashionable

Was reading today's Research Brief from the Center Of Media Search and this stuck out:

The report notes that "what is intriguing is the shift in interest from low-carb and fad diets to more scientific and balanced approaches, as indicated by the top search terms for the Health & Medical - Wellbeing Category."

The shift in fads isn't limited to the weight loss world, link building seems to be experiencing the same thing. Less technical linking talk these days and more emphasis on linking through marketing. Seems my "it's not linking it's marketing" tag is back in fashion!

Whoo hoo! Break out the earth shoes and the TAB.