Monday, December 12, 2005

Content Is Best Kept Close

I'm not a big fan of writing articles and then sending them or other content away from a website. I usually suggest clients write the material and add it to their sites as a way to increase content in the location it will do the most good. Adding the material helps build your site as an authority and/or establish your presence for whatever niche you're in.

Send out releases to key sites and media outlets to publicize the new content and the links will come to you. Not only do you drive links but you set your expertise in the minds of the journalists you contact. They'll come knocking next time they need to know about blue widgets...

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