If you didn't make it to SMX, here's the week's recaps minus the one I'm supposed to be doing on the Linking Basics session. Pretty sad when you have to cover your own session 'cuz none of your cohorts thinks it's sexy enough.
At the bottom of every business profile page on Yelp, right next to the “Write a Review” button, there are now links to view the appropriate category results page on Yahoo Local. And even better, those are followed links with terrific keyword usage in the anchor text.
- Ask your customers to write reviews on Yahoo! Local and Yelp.
This will put some pressure on customer service departments which is a good thing, with people using the review sites and the results surfacing across the Web, companies will have to be at the top of their game or suffer humiliation and loss of sales. Which can be good and bad I guess... this has the potential to affect small business when it's really the big guys that need the kick.
Hmmm (a lot of humming tonight) I wonder if my suggestion to encourage people to review could be seen as spamming. Could be I guess, since Yelp is considered one of those social media sites.