Monday, February 26, 2007
Thursday, February 22, 2007
For those who don’t know Anne Kennedy – she is one of the kindest, most loved people in the search industry. I highly recommend next conference you stop and tell her hello, or better yet, give her a hug. She’s had a tough time and she’s one of our own.
Those of us who attend conferences regularly often take the work behind running the conferences for granted. How smoothly the show runs can make the difference between a mediocre show and a fantastic one. At SES London, as usual, Karen Deweese and her incredible team of logistics gurus made the conference run like fine tuned machinery. There’s truly a symbiotic relationship between speakers and support team where both benefit from each other’s presence. The speakers are better speakers because they aren’t fretting about the logistics details. I’m sure the other speakers agree with me when I say “Thanks Karen for making us look good.”
Posted by Debra Mastaler at 12:39 PM
Tuesday, February 13, 2007
Bambi Francisco had a column today on the impact Web2.0 is having (or not) on corporate America. Toward the end of the post she made a remark I found encouraging: - Researching the key players within your network niche for linking and advertising opportunities. Note any publications they're being quoted in and then approach with articles and news materials of your own.
At the end of the day, Web 2.0 and social networks are really about networking, communicating and collaborating quickly and efficiently. It's not really changing who we are and how we relate to one another. We all network because we are relational people. (my bold)How true.
The discussion group and webrings of yesterday have morphed into the social networks and "LinkedIn" type places of today. While the technology has changed, the sense of needing to belong to a community hasn't; we still seek to congregate with others who share the same opinions and have the same ideals.
Use these network and forum sites to your full advantage to help market yourself and collect links. Start by:
- Listen for trends, watch for growth and be active in ongoing discussions. It's much easier to approach people in the network with business offers if they've heard of you and feel you're credible.
- Ask the forum if they run a newsletter or sister blog and inquire about ad space.
There are networks and forums for just about every industry out there. To get you started, here's a couple of resources that list networks
- Researching the key players within your network niche for linking and advertising opportunities. Note any publications they're being quoted in and then approach with articles and news materials of your own.
and a forum directory:
Tip: If you don't have a forum in your industry - start one. It will go a long way to making your business an authority in the eyes of your clients, constituents and the media! (translation, it will attract a lot of links ;).
Slashdot / Del.icio.us / Digg
Thursday, February 08, 2007
Posted by Debra Mastaler at 8:27 PM
Wednesday, February 07, 2007
...."Another strategy is to publish expert articles on industry related sites. Hire a writer or editor if needed. By doing this the site gets a link or two and may pickup secondary links from others who read the article such as journalist and bloggers...."
- Those that comment using descriptive keyword text, drop URL's and add the Digg story to their blogs (promoters)
- Those just happy to comment (happypeople).
IMO, if you want to use Digg to accumulate links and attract traffic without dropping 'bait', you need to become proficient at being a promoter (with emphasis on the marketing your URL’s bit.)
True, you’ll get more attention and more links if you start the ruckus but it’s not always possible or time efficient to do so. It’s easy to say “launch some link bait” but the reality is – it can be hard and the results aren't always that great.
Digg encourages comments so comment away – but be smart about it like Danny and Ian were, they both blogged about the situation first and then went to Digg to add comments AND links back to their blogs:
Danny said: ...“I know Jennifer well and did a write-up of my own on her situation:http://searchengineland.com/070201-154333.php” ...
Ian wrote: ...“And to think they just spend $60 Million buying this trademark, only to make themselves look stupid. Talk about shooting yourself in the foot. http://mcanerin.blogspot.com/2007/02/pork-porn-and-shirtless-moms.html”...
Whether you call it link baiting or spin marketing or capitalizing on a good/bad situation, learn how to take full marketing advantage of the vehicles people are using to propel their stories into cyberland. You’ll broaden your reach and link counts by doing so.
The difference between men and boys is the smart way they play with Digg toys!
Del.icio.us / Digg