Calling Matt Cutts To The Bat Phone

Dear Matt Cutts:

I hope this finds you well.

I'm writing to ask a question about anchor text and if you count the anchor found in a second link on a page. There's been a lot of discussion on this topic recently, it's an important point and one a lot of people want more information on so... since it's a subject only Google can definitively answer I thought I'd go straight to the source and ask.

I've gone through all your interviews, your blog , the Google Blog and GoogleGroups but haven't seen this question posed or the topic discussed. You've been a great friend to the SEO community and have answered similar questions in the past so... I'm hoping you'll indulge me and answer this one:

Does Google only pass link popularity through the first anchor text link (on a page) it comes across?

I know the question is basic and I've simplified the whole ranking-spidering-link-popularity concept but you know what I mean. And if the question is one of those that hits too close to home - well - a general statement like "excessive reciprocal links" would be good too.

Thanks for your time and consideration of my request, hope to hear from you soon.

Debra Mastaler.

Do You Link Dope or Incestuously Link?

Holy cow. Did you know the practice of link doping and incestuous linking are bona fide methods of link building?

Honest. Says so in the Wikipedia.

As I was trolling around today I stumbled on a page in Wikipedia titled "Methods of website linking". I found it after searching on the term "link popularity".

Clicking through I was taken to a page describing methods of website linking I've never heard of like - "Link doping" and "Incestuous linking". Incest and doping and links - oh my!

(click the images if you want to see them more clearly)




Keep in mind I searched on the term "link popularity" and came to the page expecting to see just that. Instead, I found terminology used to describe outdated , incomplete and irrelevant link methods sitting under a title that lead me to believe I was going to read about hyperlinks. Say huh?

Ok, so I backed up and decided the page was really trying to talk about link building methods. Where's the disclaimer and link to search engine guidelines on link exchanges and paid links? Those changes to the guidelines happened last year and were significant. Looks like paid links are on another section but this one talks about recip links so I assumed I'd find updated info. Well you know what they say about assumptions.











I couldn't find any information on link popularity per se, there's a little paragraph there but it's not accurate and far from complete. (The page was redirected from the "link popularity" page which is empty). There are calls on the main page for "cleanup" but they're from November of last year and the revision history shows edits made to the page February 18, 2008. Which means this page has been touched recently and it still contains outdated and irrelevant information.








It amazes me that link popularity, one of the most fundamentally important concepts to understand when talking about search engines and online marketing is on a page with "Link doping" and "Incestuous linking". Where exactly is the tie-in? Everyone (including me) says the Wikipedia is an authority source, but what I found for the term "link popularity" is anything but.

If I get over the fact I didn't get what I was searching for (link popularity) and focus on the page I was led to, I'm still left shaking my head. The page is titled "Methods of Website Linking" and yet - what's being showcased doesn't have anything to do with website linking. Most of the linking building tactics mentioned aren't really tactics and the one key concept on the page - link popularity- doesn't even talk about anchor text. How can you talk about link pop and not mention anchor text?

It appears the people taking care of this page definitely aren't authorities or even moderately versed in current SEO, they've mistakenly jumbled two concepts and stuck them under a generic banner. I'd roll my eyes and let it go if the page wasn't redirecting from one titled "link popularity" and 3/4 of the info on the page wasn't SEO related. Nope, this is a case of someone not knowing what they're doing - and others letting it sit that way for months.

And yet, when I publicly suggest knowledgable people with good content should contribute to the Wikipedia, I'm spoken down to, told to read the conflict of interest guidelines and criticized. Yeah that's right, I can't let go of that little incident, and don't think I should after seeing this.

And if you come back and say - "why don't you help clean it up instead of bitching about it Debra" -- forget it. It will be a cold day in Wiki hell before that happens.

People new to SEO and who want to learn about link popularity and/or link building methods shouldn't give this page on the Wikipedia a second glance. It's inaccurate, outdated, uses terminology no one in the business uses and is mis-matched for the title. This one's a dud.

Maybe Wikipedia should change the tactic "Link doping" to link dropping dope. It fits.

p.s. Pope image is the cover of an old album produced by John Lennon and Yoko Ono.

Fetch / Sphinn

More Link/SEO Predictions 2008

With Barry griping about being bored every five minutes on Twitter I thought I'd help out and give him something to do by suggesting he ask around for people's 2008 predictions.

And amazingly, he did!! :

http://www.cartoonbarry.com/2007/12/send_me_your_search_prediction.html

After thinking about it, I have a couple more predictions to add:

• I think Google will drop the DMOZ this year. It's been taken from their "even more" drop down menu to where-ever so what's the point of having it?
  
  
• Someone will create a hand-held device that is a USB stick, satellite radio, telephone, camera and dictaphone all in one. Ok maybe that one is more wishful thinking.
  
  
• Creative conference swag is going to make a comeback. It started with the mug Stoney sent out for the holiday's, thanks for sending me one as well honey. Hatip Simon .
  
  
• Reputation management is going to be the hot service this year, with more and more people participating in the review process it's going to be extremely important to monitor and correct/bump/trump what's out there.
  
  
• I think you'll see a lot of the smaller SEO agencies/single shops consolidating or merging with larger companies. SEO isn't just about SEO anymore.
  
  
• More private forums are going to blossom as people become hesitant to talk openly about what works and what doesn't in SEOLand. It's sad really because the quality of the content being shared publicly might suffer.
  
  
• And on that note, my last little predication is really an annoucement: at long last we're re-doing our site, adding new services and bringing on new people to Alliance-Link in January.
  
  
• In addition, my poor little blog here will be transfered to a new big girl Link Spiel. See? Hell can freeze over. ;)-
  

Happy New Year everyone. I wish you good health, family happiness and online business success.

And for Barry I wish no day ever be boring. :)

~ Debra.

It's Prime Time To Get A Video Link

I've been following the Writers Guild of America (WGA) strike since an old high school friend is a member. She's been writing for a popular police drama for a number of years now so I set my alert services to bring back tidbits on the strike and her writing group in particular.

This morning I got an alert from the Center for Media Research with a survey recap from the Online Testing Exchange with some interesting numbers as they relate to the way people will watch TV (or not) as the strike goes on.

Seems 44% of the people surveyed stated they'll continue to watch their favorite show even if they're repeats and 26% said they'd probably watch more reality TV since those types of shows aren't likely to be affected by the strike. (I love you Simon!)

But the most interesting number IMO was this one:

16% said they'll watch more original content on the Internet as a way to keep themselves entertained during the strike.

The OTX only surveyed 3100 people for this opinion poll but still...... 496 of them said they'll go online for original content. The fact they KNOW to go online means they're already aware it's there and will just do more of it. Don't let the statistic fool you, that little drop in the bucket represents a huge possibility if you think about the millions of people with Internet access.

If you've thought about creating a video now might be the time to get it going. With universal search the topic du jour and the writers strike possibly re-channeling people online, you stand a pretty good chance of being seen -- and linked to.

Get A Free Link By Doing Someone Else's Work

The nice people at the Business Seek Directory have come up with a smart way to police their directory and spread a little linkcheer at the same time.

Find a Dead Link Offer:

Find a dead link on BusinessSeek.biz in your own category or any other category or article and we will provide you with a Sponsored Listing for a six month period free of charge.

Not a bad deal for a couple minutes work, I'll take the bait.

Thanks BusinessSeek and hat tip eKstreme

Google Answer Me Link Cheer

Via Threadwatch today I found out Google Answers was in the process of closing its help desk.

On their blog, Google mumbles something about “reconsidering our goals” and never really comes out and says why they’re closing but I’m betting it has to do with a drop in answer revenue. As I understand it, Google takes 25% of the fee collected so fewer questions means less money coming in. I think this one had more to do with economics than innovation. Anyway…..

Before they shut down for good, pop over to Google Answers and look around. GA is one of my favorite places to search for current lists of companies, associations, government agencies, non profits etc., and it's a great place to brainstorm for ancillary niches.

For example, let’s say you were in the education industry and wanted to find a new, related market to mine for links. There’s several ways to do this on GA, you can search by keyword (be sure to set the search perimeters to answered questions) or you can look through the categories.

I searched on the generic terms “education” + “list” and after wading through a couple pages struck gold! ---- http://answers.google.com/answers/threadview?id=532067

It’s a list of sites on mentoring! I hadn’t thought about the mentoring niche initially and was happy to find a list of sites and URL’s to contact for links.

Here’s another one:

Do you sell in or around the airplane industry? Check this out: http://answers.google.com/answers/threadview?id=440535

And one more…

Need a list of headhunters in Washington DC? http://answers.google.com/answers/threadview?id=786189

You’ll notice some researchers have stars by their names – they’re reputation points (nothing in Google is immune to reputation it seems!). Once you find the categories you’re interested in, look for these 5-star researchers, they tend to provide better answers.

So... serve up some eggnog, get comfortable and cruise through Google Answers before they wrap up their toy and whisk it away. It’s a great little resource that could provide you with lists of holiday link cheer!

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