Tuesday, January 24, 2006

The Big Link Secret

Emails came in last week from Danny Sullivan with invites to speak at the upcoming Search Engine Strategies (SES) conference in New York. I’ve been asked to participate in the four linking panels being offered – Link Basics, Link Strategies, Buying and Selling Links and the Link Building Clinic.

Of the four sessions, the Link Clinic is the most audience interactive; we share tactics, tools and a couple funny stories while answering any question thrown our way.

Invariably someone will ask for "our secrets" and to share opinions on what’s the most effective linking technique we use. Since each panelist approachs linking from a different perspective the answers vary and can be very polar ;)

However there is one thing we all agree on and never fail to say during every clinic which is -– no one single long-term linking tactic will drive you to the top.

And keep you there.
And be totally search engine friendly.
Period.

Linking is not an island (that’s a link farm) and can’t be the only thing to focus on if you want to rank well on the search engines. It’s part of an overall process and if you want to be successful online you have to make it part of that process.

Different sites need different strategies to succeed; a good link builder will take the time to listen, research and then initiate a strong link marketing strategy to bring a client to their goal by incorporating several tactics to the mix.

Don't let your site become the big secret. Mix it up!

1 comment:

Chris Boggs said...

Very nice post, and very true. It takes a particular recipe for every type of site you may work on, and there is certainly no single "magic bullet" in linking.